kjdkfjkdf
Technically, no, you don’t need an agent to sell a home, and the internet is full of opinions backing that up. But those flashy headlines hide a simple truth: it takes a lot of work to make a transaction run smoothly. People who’ve run into problems with a sale quickly realize a few things—lawyers can’t fix everything, and when things go sideways, they do so in ways that are both costly and stressful. So sure, you could skip the agent, but an experienced listing agent brings order to the chaos.
What does a listing agent do?
Buyers set the pace in real estate, and sellers are usually left playing catch-up. That’s why it’s crucial to present your home in the best possible light and get buyers interested. A sharp agent knows how to create and capitalize on opportunities for sellers.
Here’s a breakdown of what a quality listing agent should do—it’s not everything, because no two transactions are the same.
Define Success: Understand the seller's ideal outcome and work toward it.
d
Prepare the Home: Develop a detailed "to-do" list, review all necessary paperwork, and make sure the home is ready to impress.
d
Market Analysis: Conduct an in-depth appraisal-level market analysis, craft a pricing strategy, and go over options with the seller.
d
Prep Media: Collaborate with a photographer, create compelling media, and prepare a targeted marketing strategy.
d
Manage the Listing: Control showings, push the listing to agents and media outlets, and keep the property top of mind.
d
Feedback: Provide sellers with accurate, timely feedback from agents and potential buyers.
d
Always Available: Be accessible nearly 24/7 via phone, text, or email. Responsiveness is crucial—this isn’t a side hustle; it’s a full-time commitment.
d
Work with Buyer Agents: Be proactive, communicate effectively, and keep the lines of communication open with buyer agents.
d
Contract Review: Review all offers in writing, discuss them with the seller, and prepare any necessary counteroffers.
d
Contract Management: Negotiate inspections, manage appraisals, and handle any issues that arise to keep the deal on track.
d
Closing: Assist with closing documents, coordinate the final walkthrough, and ensure everything is in order.
d
Post-Close: Make sure the seller has all closing documents and verify that everything has been handled properly.
Experienced agents know how to present and price a home correctly. You only get one shot to grab a buyer’s attention—if the listing isn’t compelling, they’re gone. If your agent isn’t responsive, the buyer is gone. The idea that all you need is an MLS listing is tempting but misguided. Even Zillow and Redfin, with all their popularity, lost nearly $1B in value during the post-COVID market frenzy. Both tried to cut corners, and we all saw how that turned out. There’s no replacement for a seasoned agent.
WHAT TO EXPECT WHEN WORKING WITH ME...
Honesty & Transparency
When you work with me, you can expect full honesty and transparency from start to finish. I believe that clear, open communication is the foundation of a successful partnership. I’ll provide you with straightforward advice and keep you informed about every detail of the process, ensuring you’re never left in the dark. My goal is to make sure you have all the information you need to make confident, informed decisions.
Integrity & Respect
Integrity and respect are at the core of everything I do. I treat every client with the utmost respect, taking the time to listen to your needs and concerns. I hold myself to the highest standards, ensuring that our interactions are always professional and respectful. You can trust that I’ll handle every aspect of your home-buying experience with care and dedication.
Acting in Your Best Interest
